Lamar Group Lamar Group
ABOUT LAMAR GROUP

An international procurement partner for hospitality, luxury residential & design-led development.

We support developers, hospitality groups, architects, interior designers and project teams with sourcing for FF&E, finishes, sanitaryware, lighting, stone, tile, cabinetry, hardware and bespoke architectural items.

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01Our Story
“International procurement was often treated as a purchasing exercise when it was actually a major project-control function.”

Lamar began as a project management consultancy. Working closely with projects made one issue increasingly clear: teams had to manage design intent, material quality, supplier capability, commercial terms, lead times, logistics and delivery risk — often across several countries and multiple product categories.

Lamar evolved to focus on that challenge. Today, we operate as a procurement partner, bringing together structured sourcing, supplier evaluation, commercial comparison, technical coordination and procurement management. Rather than limiting a project to one market or one supplier, we help clients evaluate the right options across relevant global manufacturing regions.

02Founder

Founded by Sameer Sethi.

Sameer brings a project-led perspective to procurement: the understanding that the right product is only one part of a successful result. It must also be technically suitable, commercially viable, deliverable within the programme, and supported by a supplier capable of performing at the required standard.

His focus is to help clients make procurement decisions with greater clarity, stronger commercial control, and confidence in the suppliers behind each package.

03How We Work

We do not simply introduce suppliers.

We begin by understanding the project requirement, then identify and assess appropriate sourcing routes — and manage the process through to procurement execution.

The result is a more disciplined approach to international sourcing — built around quality, capability, cost, lead time and long-term project value.

Bring us your requirement. We'll bring it to you.

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